Soviet interwar propaganda used all its available means to infl uence Czechoslovak public, including work with text, sound and picture. Particularly in case of visual propaganda some new approaches of Soviet artistic avantgarda were used, which allowed to create at many points unreal image of Soviet reality or at least this reality to a certain extent wangle.
Mechanisms changing reality in the same way as photomontage were also used when constructing image of the USSR in view of its foreign visitors. Soviet propaganda created in that way the image of Soviet Union in interwar Czechoslovakia using not only its own means, but was also trying to legitimize this construct by positive evidence of those Czechoslovak citizens, who had visited the country.
Changing from exclusive adventure towards collective experience this evidence obtained mass character. Soviet propaganda showed in many ways attributes of "on demand approach" - it wooed to adapt itself to the demands of its recipients.
The case study describing image construction of Soviet penal system illustrates one of many practices used by Soviet propaganda - creation of an alternative image opposing negative points of view appearing abroad.