The aim of my work is to describe the penetration of entertainment into the news. In the first chapter I conceptualize the phenomenon and discuss the basic literature on the topic.
Further, I describe the Czech theoretical debate. In the second chapter I show methodological attempts at coping with the penetration of entertainment and I suggest a methodological approach for my own research.
I describe the penetration of entertaining elements into it, and the increased interpretive power of journalists in the commercialized infotainment news. After the presentation of the research, I consider approaches to examine the fusion of entertainment and news.