Abstract
In a current world we are more than ever confrontated with visual contents. In this context, the exploration of visual forms became more and more productive, particularly in culture and social anthropology which strive to research and interpret cultural contents and meanings and diferences in ways of "reading" of surrounding world.
The aim of this paper is to present two seemingly contradictory processes of researching visuality and visual contents of culture - by study of visual forms and on the other hand by making the visual forms. The first part of our presentation will expose the ways how to research some cultural phenomenons through analysis and interpretation of visual forms.
Manners of this approaches will be illustrated on importance of study of visual for better understanding of nation-building processes in states where nacionalistic art played an important part in national discourse (above all in Mexico, Russia and Turkey). Second part of our conference paper will examine aspects of anthropological filmmaking.
Constructing the visual programme of interpretation have become one of the domain of cultural anthropology especialy from the second part of 20 century. The searching process of relevant form of multimedia anthropology has a lot of problematical points.
The film as a visual product, representing the cultural realities, is a window, allowing us to see more than text interpretations, but by other hand is fixing more than it is showing us.