Abstract
The condition of political participation in a society with high social dynamics is to reduce the complexity of the ever-changing political scene through the coherent mass media mediation of politics. One type of the mediation is personalization and the related celebratization of politics.
Great narratives of political history that are directly related to the ideology of representative democracy, with politicians solving matters of public interest, are pushed out by more credible small narratives, in which politicians are portrayed as human beings that make their personal decisions in the world of politics. Politics is not displayed as a competition of political ideologies, but as competition of private enforcement of politicians' careers.
Availability of information about real mechanisms of political decision-making, about personal motivations and influence of private life on political decisions, has resulted in further weakening of trust in politicians and in politics. Politics is freed from the myth of finding a good solution of political problems and it is presented as a space promoting personal interests of individual politicians.
In the pseudo-intimate relationship between the media and the public policies politicians lose attribute of exceptional people who are qualified to address public issues and lose sight of the public authority representation.