Publication at Faculty of Mathematics and Physics, Faculty of Social Sciences |
2012
Abstract
The text deals with two trends of evaluation of personification in media communicated politic. Personalization is increasing transformation of real political events into popular stories about politicians, their behavior and their personalities; personalization occurs in the context of accelerating social dynamics and the increasing number of available information.
The first trend interprets personification as a decline, because the media cease to deal with the real political events and provide just a distraction. The second trend understands personalization as mediation of politics to experience and language of the contemporary public.