Publication at Faculty of Arts |
2011
Abstract
The study analyzes the development of advertising in the Third Reich. It focuses mainly on the Advertising Act (Gesetz über Wirtschaftswerbung) of 1933.
Moreover, it examines the background and development of legislative proposals and creation of the Advertising Act. This Act represented in Germany an unprecedented regulation of advertising industry which came under the control of the Council for German Economic Promotion (Werberat der deutschen Wirtschaft).
This institution, which was under control of the Reich Ministry of Public Enlightenment and Propaganda, gave permission for those who wanted to advertise in Nazi Germany. There was also a new trend in this field after 1933 and that was a mingling of advertising and propaganda.