Publication at Faculty of Mathematics and Physics, Faculty of Social Sciences |
2012
Abstract
This article presents an often discussed topic from a different point of view: it's goal is to examine a field of counterfeit goods from a point of customer lifestyle, his/her motivations and social acceptance of such behaviour. Furthermore, new trends in intercultural differences in social exclusion of people consuming fake goods is discussed on the example of China and Slovakia.
The data are dereived from opensource analysis, mainly from EU statistics and GfK Slovakia survey. Finally, clear managerial implications for the Central European businesses are given in terms of communicating the topic of effect of counterfeit goods consumption and increasing social intolerance of general fake goods-consumption lifestyle in the society.