Communicative strategies in the Czech cultural context - forms of address

Abstract

The topic of this article are communicative strategies in the Czech Republic based on Czech national cultural characteristic (power distance index, individualism, masculinity and uncertainty avoidance index - Hofstede). I am presenting an empirical study based on a research.

The method used was a questionnaire. Five questions were centred on the forms of addressing.

The informants were asked to write their presumptive verbal reaction. The data were also quantified.

Keywords

• politeness principle
• cultural characteristic of the Czech Republic
• communicative strategy
• positive politeness strategy
• negative politeness strategy