Abstract
The contribution to the discourse deals with the information asymmetry in the sphere of fitness services. It provides a closer view at circumstances, when the asymmetry not only causes disadvantages for the customer, but also discloses the existence of situations when the fitness service managements suffer from shortages of correct information and, subsequently, make incorrect decisions.
The contribution presents the SERVQUAL method which the general as well as professional public use to evaluate the quality of service and which helps find the level of information asymmetry. Adequate attention is given to the discrepancy between the quality of service offered to the customer (personally as well as indirectly) and the quality of service rendered in reality.