Assesing affective reactions in E-coomerce applications and hotel booking systems.

Abstrakt

Affective reactions during human computer interaction seem to be more and more important for many e-learning and e-commerce applications, including large scale of virtual learning environments and all kind of local and global shopping, reservation and booking systems. Understanding affective reactions is essential to improve the design of systems, to define interactive feedback or adaptation in system.

The data collected are analysed not only to highlight affective reactions, but also to integrate hierarchical models of activity to study them, taking into consideration the > context in which the user is at a given moment in the activity path. The > preliminary research results and the detailed methodology are mentioned > within the paper.

Klíčová slova

• Research design
• human-computer interactions
• affective reactions
• e-commerce applications
• e-learning applications