Iluminace: The Journal of Film Theory, History and Aesthetics (Special English-language Issue: Industrial Trends - Genre and the Movie Business)
Abstract
The influence exerted by genre on the movie business has been profound, far-reaching, and multifaceted. Industry conceptions of film categories have, to name but a few of their roles: rationalized production decisions, preconditioned the mobilization of content, underwritten marketing campaigns, informed release strategies, and shaped exhibition.
Yet, despite being among the preeminent forces affecting film culture, surprisingly little is known about the precise and complex ways in which genre has actually shaped, and continues to shape, the constituent parts of the movie business. Sustained scholarly interrogation of the relationships between genre and the movie business is therefore salient and overdue: it is to such a project that this issue of Iluminace seeks to contribute.