Abstract
The objective of this article is to uncover and explain a broad area of socio-cultural strategies in the Heian period literature (794-1185). It investigates how the numerous literary texts written in Japanese were produced, received and appreciated by the arictocracy of that time.
Many of these texts were created and even recreated according to the "market", the "court" demand of the limited society of empresses, princesses, court ladies and female servants living in the Heian capital.