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Politics and political marketing

Publication at First Faculty of Medicine, Faculty of Social Sciences |
2013

Abstract

Political science and political marketing are relatively young disciplines. Their contemporary shape follows the development of natural and technical sciences in the context of the dynamic social changes, caaused by the technological innovation.

This publication covers a range of areas, related to the connection between politics, political science, political marketing and lobbying. The chosen case studies refer to the parliamentary election in 2010, senate election in 2012 and direct presidential election in 2013.