This article is a short topic about the famous dispute about the trademark „BUD“ of the Anheuser-Busch, Inc. and Budějovický Budvar, n. p. In the beginning there are historical aspects of this case like establishing of both parties and development of the trade and first disputes.
Next section is about cases in the world like in the United Kingdom or in Austria and Bulgaria. Important is the chapter about European cases against OHIM.
In conclusion the author summarises these cases and speculates about development in the future.