TASK WELLNESS AND SPA SERVICES DESTINATIONS OF INBOUND TOURISM UNDERLINING ETHICS INTERCULTURAL DIFFERENCES

Abstract

This work predicts the task of the significant features of wellness and spa destinations of inbound tourism in the Czech Republic, focusing on the Russian tourists. Emphasizes the role of ethical approach, taking into account intercultural differences in the provision of preventive health spa and wellness programs.

Represents the mission of CAW, its objectives in providing higher quality of service in the process of networking services in the destinations of inbound tourism in the Czech Republic.

Keywords

• CAW
• ethic of services
• intercultural differences
• SPA
• incoming toutism
• russian tourist