Abstrakt
The chapter seeks to illuminate the relationship between audiences and those social formations known as ""generations"". It is based on the idea that ""generational identity/belonging"" is built through social relationships (mediated or not) and that this helps to define the social significance of generations.
Media experience is relevant in defining generations and their audience practices (Aroldi 2011). For each generation, the so-called ""generational identity"", and experience with media and technologies in its formative years, shape some features of audience practices throughout the whole lifecycle of its membership.
At the same time, media representations, repertoires, and technologies contribute to defining the particular ""generational semantic"" of individual generations (Aroldi 2011; Colombo 2011).