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Resistance strategies and counter-conducts to individualization, market logic and commodification

Publikace na Fakulta humanitních studií |
2013

Tento text není v aktuálním jazyce dostupný. Zobrazuje se verze "en".Abstrakt

In spite of economic crisis in the last years the neoliberal ideology has still hegemonic domination in the postcommunist Czech republic with laying emphasis on individualization and commodification of everyday life. But this neoliberal domination isn´t total and the cracks in capitalism still exist.

This cracks function in accordance with different logic and resist to imperative of the market logic. The principle of commercial exchange with aim to maximize private profits is the only one possible economic relation among people and had been very marginal in the history/for a long time.

Besides commercial exchange there are other economic relations – hierarchy and communism. By communism Graeber understands firstly human relationship that operates on the principles of „from each according to their abilities, to each according to their needs“.

In fact, communism is the foundation of all human sociability. It is what makes society possible.

It is possible to suppose that this everyday communism offers basis for resistance to antagonistic market logic of contemporary capitalism. Different radical groups and social movements have been started by this everyday communism.

For them this everyday communism could be intentional resistance strategies how to constitute communities in defiance of market logic, individualization and commodification. But besides these overt political resistance strategies the everyday communism is dormant presented in other everyday actions and behavior such as blood donation, car-sharing or allotment gardening where people more or less intentionally rather share than calculate with profit in their mind.

Allotment gardening or car-sharing could be examples of unintentional strategies by which people try to cope with neoliberal pressures of individualization and commodification and constitute social relationships and alternative socio-economic practices founded more on share and gift than commercial exchange and profit.