Abstract
This paper aims to explore the current challenges that the “old” and “new” media are facing, drawing on the principle of “contested continuities” (Meikle, Young, 2012). The core focus of the paper is to bring a theoretical overview of traditional and digital media intersection to the issues of citizen journalism, relativity of the newness of the term “new media”, collective intelligence and information overload, audience activity and changing the roles in the process of production of media content.
It includes a view on the actual trends in media, such as blurring the boundaries in understanding of the professional and amateur roles, production and consumption process of the news, and finally the relationship between the authorship and readers being co-authors. This paper also offers some interpretations of the participatory turn, which was made possible by the means of interactivity of the new communication technologies.