After 1970, Czechoslovakia under "normalization" had to rebalance its internal and external markets by employing several tactics. Among them was the limitation of internal consumption.
However, the material well-being of the population was the basis of Communist legitimacy. The paper therefore addresses the dilemmas facing the central authorities: Where, when, how, or why to allocate limited capital? The paper covers the years 1971-1980 and is based on archival documents as well as contemporary press accounts.