Abstrakt
During the first direct presidential election in the Czech Republic in 2013, Czech newspapers tended to support one of the final candidates. The main aim of this study is to interpret the strategies of photographic representations of the two final candidates in online medium Lidovky.cz, which had publicly declared to support the right-wing candidate, and to compare these strategies.
The theoretical context of this research is built upon a visual studies approach to culture. It is mostly inspired by the issues of visual literacy, critical analysis of visual culture, image based research and by the concept of ideologies defined in terms of social knowledge, society and discourse.
A semiotic analysis was used for uncovering the patterns of visual representation.