Abstract
In 1986, eleven years after its unification, Vietnam officialy began a period of reforms known as „Đổi mới“, a process of transformation similar to Soviet perestroika. Concurrently, following many years of isolation, the country started opening up to the world.
Economic changes, international cooperation, foreign investment inflow, freedom of movement, new communication technologies, and other similar factors strongly influence Vietnamese society and, logically, Vietnamese language for over a quarter of a century. To what extent is Vietnamese language influenced by this period, and how does Vietnamese population itself perceive its impact?