Eliciting users' preferences for cultural heritage and tourism-related e-services: a tale of three European cities
Abstract
The objective of this paper is to show how surveys are used to elicit users' preferences and willingness to pay for novel packages of eservices used in commercial tourism. The authors analyse data gathered from 5,100 questionnaire survey responses by residents, visitors and service providers in three European cities - Amsterdam, Genoa and Leipzig.
The results show that people are willing to pay for some of the proposed e-services, while other services clearly represent a cost. The findings are important for the improvement of decisions in the tourism industry, which often uses various combinations of e-services to promote cultural heritage, enhancing visitors' experiences.
In addition, the results may help to identify eventual prices that could be charged for the use of e-services in cultural heritage.