Abstrakt
The concept of organization still plays a significant role in capturing the social structures through which media activities are deployed, and it has a structural impact on the articulation of leadership. At the same time, the articulation of the concept of the (media) organization with the mainstream (media) has provoked substantial critiques.
However dominant the mainstream media organizational logics still is, there have been two structural contestations of (some of) its basic premises. The first contestation is grounded in the sphere of alternative and community media organizations that introduced a different model of media organization.
The second structural contestation of the mainstream media organizational model shifts the attention to another concept, namely community. The aim of this theoretical paper, grounded in democratic-participatory theory and organizational sociology, is to show the importance and diversity of organizational structures and leadership models in our media worlds.