Abstract
In the Czech doctrine, attention is paid to the particular – exceeding the civil code – regime of protecting personality rights. Consequently, the rights are protected not only by the relevant regulations of the civil or penal codes, but also have their regulations on the constitutional and international levels.
The doctrine of civil law defines the personality rights as rights of a person, ones that decide about the individual character of the given person in the ethical, psychic and physical aspects. Accordingly, the protection of personality rights concerns, basically, physical persons, while legal persons can, on the power of special regulations, pursue registering the name and protection of their commercial reputation.
Although it is true that courts cannot make law, yet by providing a creative interpretation of it, they can broaden the notion of personality rights and the scope of protection if it is appropriate in the given case. Personality rights are legal unconditional rights, and therefore there is the general prohibition of violating them.
Despite the existence of a strong bond between personality rights and the person who is granted them, they do not expire along with the death of the holder of the rights. They can be executed post mortem by persons indicated in the act.