Abstract
The concept of digital-facial-image as described by Mark B. N.
Hansen offers a new paradigm for the human interface with digital media. This article aims to explore the category of affect or affective power, that is understood not as a quality inherent to image (as Deleuze proposes in Cinema 1), but as a potential of human body, that thus gains a kind of privileged position.
Affection can be conceived as necessary bodily response to digital information: in order for us to experience it as information in the sense of certain unit, we must filter the data flux through our embodied being and transform it into images that have meaning for us. Hansen argues that the digital image as such is unseparable from the body-process of perceiving it since it is not a fixed representation of reality.
The notion of „digital image“ is then used in a broader, not only visual sense, as a term that encompasses the entire process by which information is made perceivable.