Media Relations in Era of Facebook : Jan Tomandl: Public Relations and Newsreporting : Impact of Deep Change in Journalism on the Theory and Practice of Relations with the Media
2014
Abstract
News media are undergoing unprecedented transformation in the past decade - mass use of the Internet, boom of the social networks and blogging, growing impact on the elements of the infotainment, acceleration of the news reporting - these are some of the trends accompanying this change. On implication of these trends but at the same time on recommended public relations strategies reflecting these changes, focuses in his book Jan Tomandl.