Abstract
The article examines the strategies of construction and representation of a cross-border region on the Czech-German-Polish border. The author analyzes formation and institutionalization of the project "Landscape of the Upper Lusatian Half-timbered Houses".
She focuses on the discursive practices of the local activists who realize and materialize the project and illustrates the power implications of the studied representations. The paper argues that „the region“ is constructed especially through selective interpretations of the history of the area and through the process of meaning-ascribing to the half-timbered houses themselves.
The presence of this region in the symbolic territorial organization of the area is based on the concept of „perception" and "evidence". Simultaneously the idea of European integration and regionalism is used to legitimize the studied representation.