Pharmacoethics. Ethical and legal aspects of pharmaceutical marketing and advertising in medicine

Abstract

Pharmacoethics is dedicated to the exploration of ethical issues related to the development, promotion, sales, prescription, and use of pharmaceuticals. Pharmaceutical marketing develops a demand after pharmaceuticals.

Drug propagation and drug advertisement play an important role in the pharmaceutical market. Both of them must be held in the legal frame.

Keywords

• ethics
• marketing
• pharmacoethics
• rational prescription