Publication at Faculty of Mathematics and Physics, Faculty of Social Sciences |
2014
Abstract
The evolution of public relations (PR) in the Czech Republic can be traced back to the early 20th century, as exemplified by the Bata shoe company which used a wide range of internal and external communication. From mid-century until the 1990s, propaganda was the dominant model under Nazi and Communist regimes, although Western PR methods were applied to support export of manufactures and products.
After 1989/90, there was a rush of Western agencies into Central and Eastern Europe market which brought a more international model of practice, which is now the dominant model.