The presidential election in the Czech Republic : a case study of Karel Schwarzenberg's campaign strategy

Abstract

Campaign strategy is a very complex process consisting of various interdependent processes such as market analysis, research, polling, segmentation, strategic communication, opposition research, timing, constant analysing process of political environment and of course crucial role-plays candidate itself. Lastly strategy always changes with different type of election and depends on electoral system.

Keywords

• Campaigns
• President
• Strategy, Czech Republic