Charles Explorer logo
🇨🇿

Aesthetisation of Life

Publikace na Fakulta humanitních studií |
2014

Tento text není v aktuálním jazyce dostupný. Zobrazuje se verze "en".Abstrakt

The phenomenon of very easy manipulation of photographs due to Instagram and similar applications is widespread. These applications offer plenty of photograph-filters, which can be used for manipulation of photographs - basic types are changes of colours (colour, black and white, sepia, but also temperature), focusing or defocusing (fully, partly) etc.

We can also combine these filters to reach the best effect. There is also the phenomenon of nostalgia, or better ostaligia , of "retro" products such as clothing, accessories, but also furniture etc.

Filters connected with themed parties in room equipped with "retro" furniture can create photographs, which have authenticity of old photographs from old times (e.g. 60's). Photograph as an "imprint of reality" offers a shape of moment, we've never went through, but we're obviously in.

And it is not only us (people), who can look different (mostly better), it's our house, car and very popular food we've made. These manipulated photographs are only "authenticity-looking" (pseudoauthenticity ) and they build up some kind of beautiful-reality over the Baudrillard hyperreality itself.

I've wrote, that authenticity of photograph is something, what we can't verify. It was and it is obvious, that aesthetic goals of artists - photographers - are far from the need of authenticity, and they are satisfied with pseudoauthenticity.

But what about these aesthetised photographs of real life?