Abstrakt
The article examines an alternative food network evolution in the post-communist context in Czechia in general and farm shop developments in particular. The study is based on semistructured interviews with farm shopkeepers operating in Czechia.
The results revealed that the development of the farm shop network was significantly shaped by the communist past of the country. While consumers' demand for quality food contributed to the initiation of developments in local food movements such as farm shops in Czechia, the inconvenient structure of the farming sector, comprising a limited number of small-scale farmers, hindered the development.
Although the farm shops usually operate as middlemen by reselling goods produced by a range of farmers, farm shopkeepers expressed significant awareness of the sustainability principles of the local food concept and dissociated themselves from unethical practices of large retailers. Nevertheless, the author finds that the local concept is used in a flexible manner to meet customers' demands.
Despite obstacles faced by farmers when developing their own farm shops, there is significant potential in 'Czech-type' farm shops operating solely as retailers. However, the author concludes that the threat of the diversion from the sustainability principles of the local food concept should not be neglected.