The author of this article presents the relation between sensational pictorial press, its readers and their collective memory creating the shared image of the emerging metropolis. He demonstrates the role of popular culture in forming a collective memory using the example of the Pražský Illustrovaný Kurýr [Prague Illustrated Courier] in the period of the rapid urbanisation of the Czech lands at the turn of the 20th century.
In the emerging urban environment the traditional oral method of transmitting information was no longer sufficient and popular newspapers assisted urban newcomers in developing a shared sense of urban self-identification.