Abstract
The current phase of media development can be described as an era of new media. Both experts and common people ordinarily operate with new media term, but provided definitions vary.
This situation may have an impact on the interpretation of research results. Particularly the definition of novelty can be taken as problematic.
Also different terms as new media, convergent media, online media, digital media and multimedia are confused and mixed. The aim of this contribution is to explain semantic differences among these various terms and to propose a solution how to skilfully operate with them in a scientific work and without causing semantic misstatements.