Abstract
Pierre de Coubertin viewed the athletes - Olympians as ambassadors of peace and disseminators of the Olympic ideals. Agency Sofres-Factum in its survey confirms the athletes, Olympic champions, reached in this survey to the highest position.
In survey (in 2010) 1274 boys and 1090 girls, 12-18 years old were asked whether it was important for them to become an Olympic champion. The results of our survey indicate that respondents' age plays an important role in the selection of the reasons why they wanted to become Olympic champions.
As the age of the respondents' increases, rising and preferences of some reasons (e.g. joy and fun, the culmination of a career, self-overcoming, etc.) why they would want to become Olympic champions. Fame, as hedonistic category was chosen as the most attractive reason why the young respondents want to become Olympic champions.
Category "happy and fun" is associated with training and races, but also with some other aspects of lifestyle and sports career admired Olympic champion.