The lecture was dedicated to neologisms: scientific approaches to this term (and concept) were confronted with lay approaches. After a brief overview Czech studies literature on neology were presented results of the quantitative-qualitative analysis of national and society-wide media after 2000, which show different aspects of the use of the term neologism, and then results of the questionnaire survey, finding what respondents consider a neologism, how old the neologism could be etc.