Marketing Communication and Public Relations : an explanation of definitions and theory of the field
2015
Abstract
The publication Marketing Communication and Public Relations: An explanation of definitions and theory of the field is a collective volume with cotributing authors from the Charles University in Prague. It consits of 250 explanatory terms which enable the basic orientation in the field.
The publication is targeted on students and also professionals who need to understand the terms they use on a daily basis. The book also follows previous successful edition of Practical encyclopedia of journalism and marketing communication, which was published in several editions.