G. Deleuze's and F. Guattari selected conceptions of sociosemiotics. Sounding bodies between structures and micropolitics
Abstrakt
Can we ""use"" or ""apply"" some motives from Deleuze's and Guattari's philosophy and its original, expressive and voluntary inconsistent language for social sciences, namely for so called sociosemiotics? In other words which conceptions can be useful for studying the life of signs inside the societies? One of the major questions which A Thousand Plateaus has posed is the problem of (probably rhizomatic) interconnection between language and social environment. The paper is then dealing with three main topics.
First topic is D&G's critique of so called Postulates of Linguistics, which I find in many ways problematic, especially their reading of F. Saussure (cf.
Thibault 1997) and selective reinterpretation of L. Hjelmslev.
Second is D&G's conception of regimes of signs in connection to their specific pragmatics. Application of these concepts, in my point of view, can be clearly visible in the plateau dealing with ritournelle as the ground for ""pragmatistic"" teleology.
Last part of my paper is focused on D&G's perspectives on power and segmentarity, which I find as the place where one can see the kind of synthesis of the critique of structuralism and D&G's conception of pragmatics and semiotics, and can find the strong theoretical instruments useful for sociosemiotical analysis.