Abstract
This article, by using the analytical category "image politics", tries to disentangle the network of people and organizations that in the first half of the 20th century developed, produced and promoted the "image" of the North Bohemian town of Doksy as a spa resort surrounded by unspoilt countryside. The information contained within this article is sourced from the town's chronicle, correspondence between various organizations and former promotional materials.
During their evaluation, attention was primarily focused on the sphere of competence of the participants and their interconnection and cooperation. The study also highlights the methodological problems generally associated with research into the role of participants in the "image politics".
The conclusions are therefore beneficial to current international research into the history of tourism.