The author examines leaflet publicity and the relationship between Ferdinand I and the city of Prague. His prime focus is on most of German leaflets concerning the journey of Ferdinand and Anne Jagiello from Vienna to Prague (1527), acceptance of the royal pair by the Crown towns and estates in Bohemia and Moravia, the entry into the capital, the King's and Queen's coronation, and the subsequent festivities.
He briefly mentions other relevant types of leaflet publicity concerning the ruler, documenting events in Prague, and the city's transformations under his rule