This paper aims at sketching out how today linguists and linguistic institutions engage as a social force of standard variety. It departs from a field research among linguists and linguistic institutions embedded in different social, cultural, historical and linguistic contexts of Bosnia and Hercegovina, Czech Republic and Turkey.
It is based on analysis of multiple data consisting of language codexes, language counselling materials, language policy documents and interviews with linguists involved in standard language policies collected at each research site.