"Yes, I am a racist! So what?" The incompetence of hegemonic discourse of the Czech media to reflect racism in sport
Abstract
The paper presents results of discourse analysis focusing on the representation of racism in the news and online discussions dedicated to the case of the football team SU Junior Roma. This team was boycotted by other teams in the league.
They did not want to play with them, referring to the alleged aggressiveness of players with Roma ethnicity. After analysing related articles and reader's posts, the paper reveals a discrepancy between the representation of racism in sport by media and discussing readers.
The findings support our hypothesis that discussions under articles allowed people to spread racist thoughts and build the resistance towards others. On the contrary, the journalists used hegemonic discourse, which the racism theme set aside or avoided it entirely.