Is Kafka a Greater Czech Than Freud? The Global TV format 100 Great Britons in Czech "translation". (A Case Study)
2017
Abstract
The BBC television format 100 Greatest Britons (2002) was a pioneer on the global television market. Th e project is based on cultural translation and on shifts in form and content, enabling it to address the largest local target audience possible.
It can consequently be considered a typical representative of so-called glocalization. A text by a TV theoretician and one of the managers of the Czech version of the format (The Greatest Czech - Největší Čech, 2005) provides an insider's view.
It follows the steps Czech TV had to take when adapting the format to fulfil the provisions of the licence agreement and address its concrete audience in its own, specific way.