Abstrakt
The aim of this paper is to explain the connection between business and society, which has undergone intense modification in contemporary times. Due to globalization, environmental affairs, strict authoritative policies, an increasing respect for one another within societies, and ethical consumerism are the features that forced companies to reevaluate their responsibility in society.
CSR (Corporate Social Responsibility) is one of the notions that describe this complex link between business and society. Additionally, the paper describes the concept of CSV (Creating Shared Values) and stakeholder theory, which increases the equilibrium between business and society.
Moreover, the paper talks about why companies should embrace the sustainable development from an ethical point of view. As sustainable development is an ethical part of CSR, the duty of sustainable development should be based on an increase in human happiness from an economic point of view and thus advance social solidarity.
In the world of economic exchange, business and society ought to identically share the concept of reaching sustainability. Additionally, from an ethical perspective CSR assists companies as a moral controller.
The paper scrutinizes the points of an ethical attitude in studying CSR, identifying its supervisory values; furthermore, its link to sustainable growth. The supplementary demanding method, which concerns ways to incorporate communal requirements to CSR packages, is an obligation to rationally validate the way in which CSR can assist as an instrument that helps and directs growth.