Abstract
Research focused on the phenomenon of so-called new media and on a wide range of impacts that are with regard to the existence of this phenomenon traceable in journalism (or more generally in the production of messages distributed through the media) and in the broader social context must cope with absence of time boundaries of current media trends because the development of so-called new media is still in progress. This situation leads to formation of discrepancies in this kind of research as subsequent presentations of different or contradictory findings and conclusions or diverging interpretations of observed phenomena in the wider disciplinary and interdisciplinary context.
It also results in overuse of the term media convergence and in explaining the widest range of changes and shifts driven by so-called new media by this term. The aim of this contribution is to present different approaches to media convergence with regard to traditional research schema of four media-social pillars (organisations, content, recipients, impacts), to summarize what is considered as media convergence and to facilitate orientation in a number of texts focused on defined issues that have been published.