One step toward ethical banking, two steps back in relation to predicting client needs

Abstract

International experience in the field of banking shows that today's tendencies require implementation of new approaches to customers, particularly their thorough segmentation and fundamental adaptation to the restrictive regulations of the European Union. The new challenge for public organisations active in Europe will be implementation of the General Data Protection Regulation (GDPR)* on cyber-security, which unifies existing data protection regulations in EUR countries under one law.

Keywords

• Ethics
• private banking
• wealth management
• code of ethics
• General Data Protection