The usage of social networks for monitoring activities of nonprofit organizations - data visualization

Abstract

Thanks to online social networks there is a new open space for non-profit/non-governmental organizations (NGO's) for their marketing and communication and also for consolidating their position and role in developing and changing society. NGO's are repeatedly facing new challenges.

The effective use of new media technologies and social networks offer new opportunities for sharing information. We need a communication strategy for effective use of new media, we monitor, measure and analyze outputs from social networks.

The article analyzes the activity of three Czech NGO's on the social network Facebook with data visualization and interpretation.

Keywords

• data analysis
• Gephi
• social network sites
• data visualization
• non-profit organizations
• participation of women
• women’s health