Abstract
Thanks to online social networks there is a new open space for libraries for their marketing and communication, and also for consolidating their position and role in developing and changing society. Libraries are repeatedly facing new challenges.
The effective use of new media technologies and social networks offer new opportunities for sharing information. We need a communication strategy for effective use of new media, we have to monitor, measure and analyze outputs from social networks.
The article analyzes the activity of libraries on the social network Facebook. I describe the impact of actions on a selected sample of public libraries in the Czech Republic and Canada.
I prepared analysis and data visualization on the chosen metrics and I interpret them.