Abstract
A newly formed concept of ideological aesthetic arche-type is established in the article. This arche-type is a part of the ideological text and its relation to the ideological image changes as regards the type of ideological production.
In liberal capitalism, the aesthetic arche-type is conceived to be a dispersed spectacularity (Guy Debord), and at the same time is seen as an outcome of an unified schema of the cultural industry (Adorno). In Stalinism and Nazism, the aesthetic arche-type is connected to a Platonic effect which causes the general political concepts to gain the social meaning.