Publication at Faculty of Arts |
2016
Abstract
Based on a sample of texts and images from official Croatian tourist websites, the text analyses the representation of cultural heritage in contemporary tourist promotion as a part of the process of national identity-building. It concludes that under the influence of cultural selection, Croatia's multicultural heritage is represented and discursively articulated primarily to express the country's belonging to the Mediterranean and Central European cultural circles, while heritage connected to the Balkan cultural sphere(s) is significantly missing.
This is attributed to the influence of the national(ist) ideology that has been dominant in Croatian society since the foundation of Croatia as an independent nation-state in the 1990s.